{"id":5962,"date":"2024-05-07T09:41:30","date_gmt":"2024-05-07T07:41:30","guid":{"rendered":"https:\/\/www.caret.pro\/?p=5962"},"modified":"2024-05-07T09:53:58","modified_gmt":"2024-05-07T07:53:58","slug":"az-europai-gepjarmu-ertekesites-digitalizalasa","status":"publish","type":"post","link":"https:\/\/www.caret.pro\/hu\/blog\/az-europai-gepjarmu-ertekesites-digitalizalasa\/","title":{"rendered":"Az eur\u00f3pai g\u00e9pj\u00e1rm\u0171-\u00e9rt\u00e9kes\u00edt\u00e9s digitaliz\u00e1l\u00e1sa\u00a0\u00a0"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Az \u00faj aut\u00f3k k\u00f6zel 70%-\u00e1t k\u00f6zvetlen\u00fcl online platformokon kereszt\u00fcl fogj\u00e1k \u00e9rt\u00e9kes\u00edteni. Ez der\u00fcl ki a KPMG 24. kiad\u00e1s\u00e1ban megjelent, A KPMG jelent\u00e9se szerint. „Global Automotive Executive Survey” c\u00edm\u0171 jelent\u00e9s, amely a vil\u00e1g aut\u00f3ipar\u00e1nak vezet\u0151 trendjeit v\u00e1zolja fel.  <\/p>\n\n\n\n

Az aut\u00f3ipar hossz\u00fa \u00e9vtizedek \u00f3ta az eur\u00f3pai gazdas\u00e1g egyik kulcsfontoss\u00e1g\u00fa \u00e1gazata, amely a r\u00e9gi\u00f3 GDP-j\u00e9nek k\u00f6zel 7%-\u00e1t termeli, \u00e9s k\u00f6zvetlen\u00fcl vagy k\u00f6zvetve k\u00f6zel 14 milli\u00f3 munkahely\u00e9rt, azaz a r\u00e9gi\u00f3 foglalkoztatotts\u00e1g\u00e1nak 6%-\u00e1\u00e9rt felel\u0151s. A McKinsey elemz\u00e9se szerint t\u00f6bb mint 17 000 v\u00e1llalat m\u0171k\u00f6dik benne, bele\u00e9rtve a besz\u00e1ll\u00edt\u00f3k minden szintj\u00e9t. Mi t\u00f6bb, a vil\u00e1g aut\u00f3ipari szabadalmainak k\u00f6zel 30%-a eur\u00f3pai orsz\u00e1gokb\u00f3l sz\u00e1rmazik, a 10 legnagyobb eur\u00f3pai aut\u00f3ipari v\u00e1llalat \u00e9rt\u00e9ke pedig el\u00e9ri a 200 milli\u00e1rd eur\u00f3t. Ezek fele a vil\u00e1g leg\u00e9rt\u00e9kesebb m\u00e1rk\u00e1i k\u00f6z\u00e9 tartozik. K\u00fcl\u00f6n\u00f6sen fontos a n\u00e9met aut\u00f3ipar, amelynek k\u00e9pvisel\u0151it hossz\u00fa \u00e9vek \u00f3ta a glob\u00e1lis ipar\u00e1gi vezet\u0151k k\u00f6z\u00f6tt tartj\u00e1k sz\u00e1mon. <\/p>\n\n\n\n

\u00a0
Az eur\u00f3pai aut\u00f3ipar: a digit\u00e1lis \u00e1talakul\u00e1s kih\u00edv\u00e1sai\u00a0<\/strong>\u00a0
Az ut\u00f3bbi id\u0151ben az eur\u00f3pai ipar versenyk\u00e9pess\u00e9g\u00e9nek cs\u00f6kken\u00e9s\u00e9t tapasztalja a vil\u00e1gpiacon. E jelens\u00e9g szimb\u00f3lumak\u00e9nt a n\u00e9met ipar 2022-ben elvesztette els\u0151 hely\u00e9t a vil\u00e1gon a szem\u00e9lyg\u00e9pkocsik \u00e9s k\u00f6nny\u0171 haszong\u00e9pj\u00e1rm\u0171vek export\u00e1lt darabsz\u00e1m\u00e1t tekintve. K\u00edna 3 milli\u00f3 j\u00e1rm\u0171 exportj\u00e1val b\u00fcszk\u00e9lkedhetett, m\u00edg N\u00e9metorsz\u00e1g 2,6 milli\u00f3 j\u00e1rm\u0171vet export\u00e1lt. A McKinsey Center for Future Mobility elemz\u00e9se szerint 2019-re az eur\u00f3pai gy\u00e1rt\u00f3k hat sz\u00e1zal\u00e9kpontot vesz\u00edtettek a hazai piaci r\u00e9szesed\u00e9s\u00fckb\u0151l, K\u00edn\u00e1ban pedig \u00f6t sz\u00e1zal\u00e9kpontot. Ek\u00f6zben a k\u00ednai gy\u00e1rt\u00f3k 2022-re 45 sz\u00e1zal\u00e9kos hazai piaci r\u00e9szesed\u00e9st szereztek, Eur\u00f3p\u00e1ban pedig – b\u00e1r alacsony szintr\u0151l – 2020 \u00e9s 2022 k\u00f6z\u00f6tt ak\u00e1r nyolcszoros\u00e1ra is n\u00f6velhett\u00e9k piaci r\u00e9szesed\u00e9s\u00fcket.\u00a0\u00a0<\/p>\n\n\n\n

Az eur\u00f3pai aut\u00f3ipar kih\u00edv\u00e1sokkal n\u00e9z szembe, amelyek k\u00f6z\u00f6tt kulcsszerepet j\u00e1tszik az \u00e9rt\u00e9kes\u00edt\u00e9s \u00e9s az \u00fcgyf\u00e9lkapcsolat digitaliz\u00e1l\u00e1sa. A rendelkez\u00e9sre \u00e1ll\u00f3 forr\u00e1sok elemz\u00e9se szerint az eur\u00f3pai aut\u00f3gy\u00e1rt\u00f3knak fel kell z\u00e1rk\u00f3zniuk ezen a ter\u00fcleten, hogy megfeleljenek a n\u00f6vekv\u0151 fogyaszt\u00f3i elv\u00e1r\u00e1soknak. <\/p>\n\n\n\n

 
A jelent\u00e9s szerint az \u00faj aut\u00f3k eur\u00f3pai v\u00e1s\u00e1rl\u00f3i a kev\u00e9sb\u00e9 digitaliz\u00e1lt gener\u00e1ci\u00f3 k\u00e9pvisel\u0151i, \u00e1tlag\u00e9letkoruk 58 \u00e9v, m\u00edg a piac \u00faj szerepl\u0151i, k\u00fcl\u00f6n\u00f6sen K\u00edn\u00e1b\u00f3l, jobban alkalmazkodnak a digit\u00e1lis fogyaszt\u00f3k, az \u00fagynevezett „digit\u00e1lis bennsz\u00fcl\u00f6ttek” ig\u00e9nyeihez. Az eur\u00f3pai aut\u00f3iparban a K+F szakembereknek csup\u00e1n 20%-a rendelkezik a sz\u00fcks\u00e9ges digit\u00e1lis kompetenci\u00e1kkal, ami legal\u00e1bb k\u00e9tszer olyan alacsony, mint az \u00faj elektromos aut\u00f3kat gy\u00e1rt\u00f3 gy\u00e1rt\u00f3k eset\u00e9ben.  <\/p>\n\n\n\n

A digitaliz\u00e1ci\u00f3 sz\u00fcks\u00e9gess\u00e9ge az aut\u00f3iparban\u00a0<\/strong>\u00a0
Az aut\u00f3iparnak ez\u00e9rt fokoznia kell az \u00e9rt\u00e9kes\u00edt\u00e9s \u00e9s az \u00fcgyf\u00e9lkapcsolat digitaliz\u00e1l\u00e1s\u00e1ra ir\u00e1nyul\u00f3 er\u0151fesz\u00edt\u00e9seit. Amint arra a szak\u00e9rt\u0151k r\u00e1mutatnak, az eur\u00f3pai \u00e9rt\u00e9kes\u00edt\u00e9si \u00e9s forgalmaz\u00e1si m\u00f3dszerek jelenleg elavultak, \u00e9s a hagyom\u00e1nyos keresked\u0151i h\u00e1l\u00f3zatra t\u00e1maszkodnak. Ek\u00f6zben az e-kereskedelem n\u00f6veked\u00e9se \u00e9s az aut\u00f3ipar digitaliz\u00e1ci\u00f3ja egyre nagyobb elv\u00e1r\u00e1sokat t\u00e1maszt a fogyaszt\u00f3k r\u00e9sz\u00e9r\u0151l, akik k\u00f6nnyebb hozz\u00e1f\u00e9r\u00e9st szeretn\u00e9nek az alkatr\u00e9szek \u00e9s szolg\u00e1ltat\u00e1sok online v\u00e1s\u00e1rl\u00e1s\u00e1hoz.\u00a0
\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ez\u00e9rt az eur\u00f3pai aut\u00f3ipar \u00e1tfog\u00f3 szerkezet\u00e1talak\u00edt\u00e1s\u00e1ra van sz\u00fcks\u00e9g, amely nemcsak a technol\u00f3gia korszer\u0171s\u00edt\u00e9s\u00e9t, hanem az \u00e9rt\u00e9kes\u00edt\u00e9si \u00e9s forgalmaz\u00e1si modelleknek a digit\u00e1lis v\u00e1s\u00e1rl\u00f3k ig\u00e9nyeihez val\u00f3 igaz\u00edt\u00e1s\u00e1t is mag\u00e1ban foglalja. Az eur\u00f3pai gy\u00e1rt\u00f3k csak \u00edgy lesznek k\u00e9pesek hat\u00e9konyan versenyezni az \u00faj piaci szerepl\u0151kkel, p\u00e9ld\u00e1ul a k\u00ednai elektromosaut\u00f3-gy\u00e1rt\u00f3kkal, akik gyorsan piaci r\u00e9szesed\u00e9st szereznek Eur\u00f3p\u00e1ban. <\/p>\n\n\n\n

Online aut\u00f3\u00e9rt\u00e9kes\u00edt\u00e9si trend: az aut\u00f3z\u00e1s j\u00f6v\u0151je <\/strong> <\/p>\n\n\n\n


Az aut\u00f3ipar becsl\u00e9sei szerint 2030-ra t\u00edz \u00faj aut\u00f3b\u00f3l majdnem h\u00e9t k\u00f6zvetlen\u00fcl online platformokon kereszt\u00fcl vagy az aut\u00f3gy\u00e1rt\u00f3k \u00e1ltal ker\u00fcl \u00e9rt\u00e9kes\u00edt\u00e9sre. E trend kulcsfontoss\u00e1g\u00fa t\u00e9nyez\u0151i az online v\u00e1s\u00e1rl\u00e1s n\u00f6vekv\u0151 n\u00e9pszer\u0171s\u00e9ge, valamint a gy\u00e1rt\u00f3k azon t\u00f6rekv\u00e9se, hogy n\u00f6velj\u00e9k az \u00e9rt\u00e9kes\u00edt\u00e9si folyamat \u00e9s az \u00fcgyf\u00e9lkapcsolatok feletti ellen\u0151rz\u00e9st. Az aut\u00f3k forgalmaz\u00e1si modellj\u00e9nek ez a v\u00e1ltoz\u00e1sa v\u00e1rhat\u00f3an jelent\u0151s hat\u00e1ssal lesz a teljes aut\u00f3ipari \u00f6kosziszt\u00e9m\u00e1ra.\u00a0\u00a0<\/p>\n\n\n\n

Sz\u00e1mos aut\u00f3gy\u00e1rt\u00f3 m\u00e1r most fontolgatja, hogy tov\u00e1bbi funkci\u00f3kat \u00e9s szolg\u00e1ltat\u00e1sokat \u00e9rt\u00e9kes\u00edtsen havi el\u0151fizet\u00e9si tervezeteken kereszt\u00fcl. <\/p>\n","protected":false},"excerpt":{"rendered":"

Az \u00faj aut\u00f3k k\u00f6zel 70%-\u00e1t k\u00f6zvetlen\u00fcl online platformokon kereszt\u00fcl fogj\u00e1k \u00e9rt\u00e9kes\u00edteni. Ez der\u00fcl ki a KPMG 24. kiad\u00e1s\u00e1ban megjelent, A KPMG jelent\u00e9se szerint. „Global Automotive Executive Survey” c\u00edm\u0171 jelent\u00e9s, amely a vil\u00e1g aut\u00f3ipar\u00e1nak vezet\u0151 trendjeit v\u00e1zolja fel.   Az aut\u00f3ipar hossz\u00fa \u00e9vtizedek \u00f3ta az eur\u00f3pai gazdas\u00e1g egyik kulcsfontoss\u00e1g\u00fa \u00e1gazata, amely a r\u00e9gi\u00f3 GDP-j\u00e9nek k\u00f6zel 7%-\u00e1t termeli, […]<\/p>\n","protected":false},"author":11,"featured_media":5940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[],"acf":[],"yoast_head":"\nAz eur\u00f3pai g\u00e9pj\u00e1rm\u0171-\u00e9rt\u00e9kes\u00edt\u00e9s digitaliz\u00e1l\u00e1sa\u00a0\u00a0 - Caret.Pro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.caret.pro\/hu\/blog\/az-europai-gepjarmu-ertekesites-digitalizalasa\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Az eur\u00f3pai g\u00e9pj\u00e1rm\u0171-\u00e9rt\u00e9kes\u00edt\u00e9s digitaliz\u00e1l\u00e1sa\u00a0\u00a0 - Caret.Pro\" \/>\n<meta property=\"og:description\" content=\"Az \u00faj aut\u00f3k k\u00f6zel 70%-\u00e1t k\u00f6zvetlen\u00fcl online platformokon kereszt\u00fcl fogj\u00e1k \u00e9rt\u00e9kes\u00edteni. 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