{"id":5953,"date":"2024-05-07T09:41:30","date_gmt":"2024-05-07T07:41:30","guid":{"rendered":"https:\/\/www.caret.pro\/?p=5953"},"modified":"2024-05-07T09:46:29","modified_gmt":"2024-05-07T07:46:29","slug":"digitalizace-prodeje-automobilu-v-evrope","status":"publish","type":"post","link":"https:\/\/www.caret.pro\/cs\/blog\/digitalizace-prodeje-automobilu-v-evrope\/","title":{"rendered":"Digitalizace prodeje automobil\u016f v Evrop\u011b\u00a0\u00a0"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.caret.pro\/wp-content\/uploads\/2024\/05\/Projekt-bez-nazwy-2024-05-07T091355.591-2.jpg\" alt=\"\" class=\"wp-image-5936\" srcset=\"https:\/\/www.caret.pro\/wp-content\/uploads\/2024\/05\/Projekt-bez-nazwy-2024-05-07T091355.591-2.jpg 1200w, https:\/\/www.caret.pro\/wp-content\/uploads\/2024\/05\/Projekt-bez-nazwy-2024-05-07T091355.591-2-300x157.jpg 300w, https:\/\/www.caret.pro\/wp-content\/uploads\/2024\/05\/Projekt-bez-nazwy-2024-05-07T091355.591-2-1024x535.jpg 1024w, https:\/\/www.caret.pro\/wp-content\/uploads\/2024\/05\/Projekt-bez-nazwy-2024-05-07T091355.591-2-768x401.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>T\u00e9m\u011b\u0159 70 % nov\u00fdch automobil\u016f se bude prod\u00e1vat p\u0159\u00edmo prost\u0159ednictv\u00edm online platforem. Vypl\u00fdv\u00e1 to z 24. vyd\u00e1n\u00ed zpr\u00e1vy spole\u010dnosti KPMG s n\u00e1zvem. &#8218;Global Automotive Executive Survey&#8216;, kter\u00e1 popisuje hlavn\u00ed trendy v automobilov\u00e9m pr\u016fmyslu na cel\u00e9m sv\u011bt\u011b.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Automobilov\u00fd pr\u016fmysl je ji\u017e mnoho desetilet\u00ed jedn\u00edm z kl\u00ed\u010dov\u00fdch odv\u011btv\u00ed evropsk\u00e9 ekonomiky, kter\u00e9 vytv\u00e1\u0159\u00ed t\u00e9m\u011b\u0159 7 % HDP regionu a je p\u0159\u00edmo \u010di nep\u0159\u00edmo zodpov\u011bdn\u00e9 za t\u00e9m\u011b\u0159 14 milion\u016f pracovn\u00edch m\u00edst, co\u017e p\u0159edstavuje 6 % zam\u011bstnanosti v regionu. Podle anal\u00fdzy spole\u010dnosti McKinsey v n\u011bm p\u016fsob\u00ed v\u00edce ne\u017e 17 000 spole\u010dnost\u00ed, v\u010detn\u011b dodavatel\u016f na v\u0161ech \u00farovn\u00edch. Nav\u00edc t\u00e9m\u011b\u0159 30 % sv\u011btov\u00fdch automobilov\u00fdch patent\u016f poch\u00e1z\u00ed z evropsk\u00fdch zem\u00ed a hodnota 10 nejv\u011bt\u0161\u00edch evropsk\u00fdch automobilov\u00fdch spole\u010dnost\u00ed dosahuje 200 miliard eur. Polovina z nich jsou nejhodnotn\u011bj\u0161\u00ed zna\u010dky na sv\u011bt\u011b. Zvl\u00e1\u0161tn\u00ed v\u00fdznam m\u00e1 n\u011bmeck\u00fd automobilov\u00fd pr\u016fmysl, jeho\u017e p\u0159edstavitel\u00e9 jsou ji\u017e \u0159adu let uzn\u00e1v\u00e1ni jako sv\u011btov\u00e1 \u0161pi\u010dka v oboru.&nbsp;<\/p>\n\n\n\n<p><strong>Evropsk\u00fd automobilov\u00fd pr\u016fmysl: v\u00fdzvy digit\u00e1ln\u00ed transformace\u00a0\u00a0<\/strong><br>Evropsk\u00fd pr\u016fmysl v posledn\u00ed dob\u011b za\u017e\u00edv\u00e1 pokles konkurenceschopnosti na glob\u00e1ln\u00edm trhu. Symbolem tohoto jevu je skute\u010dnost, \u017ee n\u011bmeck\u00fd pr\u016fmysl ztratil v roce 2022 prvn\u00ed m\u00edsto na sv\u011bt\u011b, pokud jde o po\u010det vyvezen\u00fdch osobn\u00edch a lehk\u00fdch u\u017eitkov\u00fdch vozidel. \u010c\u00edna se mohla pochlubit v\u00fdvozem 3 milion\u016f vozidel, zat\u00edmco N\u011bmecko vyvezlo 2,6 milionu vozidel. Z anal\u00fdzy McKinsey Center for Future Mobility vypl\u00fdv\u00e1, \u017ee od roku 2019 ztratili evrop\u0161t\u00ed v\u00fdrobci \u0161est procentn\u00edch bod\u016f pod\u00edlu na dom\u00e1c\u00edm trhu a p\u011bt procentn\u00edch bod\u016f v \u010c\u00edn\u011b. \u010c\u00edn\u0161t\u00ed v\u00fdrobci mezit\u00edm v roce 2022 z\u00edskali 45procentn\u00ed pod\u00edl na dom\u00e1c\u00edm trhu a v letech 2020 a\u017e 2022 zv\u00fd\u0161ili sv\u016fj pod\u00edl na evropsk\u00e9m trhu a\u017e osmkr\u00e1t, i kdy\u017e z n\u00edzk\u00e9 \u00farovn\u011b.\u00a0\u00a0<\/p>\n\n\n\n<p>Automobilov\u00fd pr\u016fmysl v Evrop\u011b \u010del\u00ed v\u00fdzv\u00e1m, mezi nimi\u017e hraje kl\u00ed\u010dovou roli digitalizace prodeje a kontaktu se z\u00e1kazn\u00edky. Podle anal\u00fdzy dostupn\u00fdch zdroj\u016f mus\u00ed evropsk\u00e9 automobilky v t\u00e9to oblasti dohnat ztr\u00e1tu, aby splnily rostouc\u00ed o\u010dek\u00e1v\u00e1n\u00ed spot\u0159ebitel\u016f.\u00a0<\/p>\n\n\n\n<p>Podle zpr\u00e1vy je evropsk\u00fd kupuj\u00edc\u00ed nov\u00fdch automobil\u016f s pr\u016fm\u011brn\u00fdm v\u011bkem 58 let z\u00e1stupcem m\u00e9n\u011b digitalizovan\u00e9 generace, zat\u00edmco nov\u00ed hr\u00e1\u010di na trhu, zejm\u00e9na z \u010c\u00edny, jsou l\u00e9pe p\u0159izp\u016fsobeni pot\u0159eb\u00e1m digit\u00e1ln\u00edch spot\u0159ebitel\u016f, tzv. &#8222;digit\u00e1ln\u00edch domorodc\u016f&#8220;. V evropsk\u00e9m automobilov\u00e9m pr\u016fmyslu m\u00e1 pouze 20 % odborn\u00edk\u016f na v\u00fdzkum a v\u00fdvoj po\u017eadovan\u00e9 digit\u00e1ln\u00ed kompetence, co\u017e je nejm\u00e9n\u011b dvakr\u00e1t m\u00e9n\u011b ne\u017e u nov\u00fdch v\u00fdrobc\u016f elektromobil\u016f.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Pot\u0159eba digitalizace v automobilov\u00e9m pr\u016fmyslu\u00a0\u00a0<\/strong><br>Automobilov\u00fd pr\u016fmysl proto mus\u00ed zintenzivnit sv\u00e9 \u00fasil\u00ed o digitalizaci prodeje a kontaktu se z\u00e1kazn\u00edky. Jak upozor\u0148uj\u00ed odborn\u00edci, metody prodeje a distribuce v Evrop\u011b jsou v sou\u010dasn\u00e9 dob\u011b zastaral\u00e9 a spol\u00e9haj\u00ed na tradi\u010dn\u00ed dealerskou s\u00ed\u0165. Mezit\u00edm se r\u016fst elektronick\u00e9ho obchodov\u00e1n\u00ed a digitalizace automobilov\u00e9ho pr\u016fmyslu prom\u00edt\u00e1 do rostouc\u00edch o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed cht\u011bj\u00ed snadn\u011bj\u0161\u00ed p\u0159\u00edstup k n\u00e1kupu d\u00edl\u016f a slu\u017eeb online.\u00a0\u00a0<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.caret.pro\/wp-content\/uploads\/2024\/05\/Projekt-bez-nazwy-2024-04-16T155817.674-1.png\" alt=\"\" class=\"wp-image-5944\" srcset=\"https:\/\/www.caret.pro\/wp-content\/uploads\/2024\/05\/Projekt-bez-nazwy-2024-04-16T155817.674-1.png 1200w, https:\/\/www.caret.pro\/wp-content\/uploads\/2024\/05\/Projekt-bez-nazwy-2024-04-16T155817.674-1-300x157.png 300w, https:\/\/www.caret.pro\/wp-content\/uploads\/2024\/05\/Projekt-bez-nazwy-2024-04-16T155817.674-1-1024x535.png 1024w, https:\/\/www.caret.pro\/wp-content\/uploads\/2024\/05\/Projekt-bez-nazwy-2024-04-16T155817.674-1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Je proto nutn\u00e1 komplexn\u00ed restrukturalizace evropsk\u00e9ho automobilov\u00e9ho pr\u016fmyslu, kter\u00e1 zahrnuje nejen modernizaci technologi\u00ed, ale tak\u00e9 p\u0159izp\u016fsoben\u00ed prodejn\u00edch a distribu\u010dn\u00edch model\u016f pot\u0159eb\u00e1m digit\u00e1ln\u00edho z\u00e1kazn\u00edka. Jen tak budou evrop\u0161t\u00ed v\u00fdrobci schopni \u00fa\u010dinn\u011b konkurovat nov\u00fdm hr\u00e1\u010d\u016fm na trhu, jako jsou \u010d\u00edn\u0161t\u00ed v\u00fdrobci elektromobil\u016f, kte\u0159\u00ed v Evrop\u011b rychle z\u00edsk\u00e1vaj\u00ed pod\u00edl na trhu.\u00a0<br>\u00a0<\/p>\n\n\n\n<p><strong>Trend prodeje automobil\u016f online: budoucnost automobilismu\u00a0\u00a0<\/strong><br>Podle odhad\u016f automobilov\u00e9ho pr\u016fmyslu bude do roku 2030 t\u00e9m\u011b\u0159 sedm z deseti nov\u00fdch automobil\u016f prod\u00e1v\u00e1no p\u0159\u00edmo prost\u0159ednictv\u00edm online platforem nebo automobilkami. Kl\u00ed\u010dov\u00fdmi faktory tohoto trendu jsou rostouc\u00ed obliba online nakupov\u00e1n\u00ed a snaha v\u00fdrobc\u016f zv\u00fd\u0161it kontrolu nad prodejn\u00edm procesem a vztahy se z\u00e1kazn\u00edky. O\u010dek\u00e1v\u00e1 se, \u017ee tato zm\u011bna modelu distribuce automobil\u016f bude m\u00edt v\u00fdznamn\u00fd dopad na cel\u00fd automobilov\u00fd ekosyst\u00e9m.\u00a0\u00a0<\/p>\n\n\n\n<p>Mnoho v\u00fdrobc\u016f automobil\u016f ji\u017e zva\u017euje prodej dodate\u010dn\u00fdch funkc\u00ed a slu\u017eeb prost\u0159ednictv\u00edm m\u011bs\u00ed\u010dn\u00edch p\u0159edplatitelsk\u00fdch pl\u00e1n\u016f.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00e9m\u011b\u0159 70 % nov\u00fdch automobil\u016f se bude prod\u00e1vat p\u0159\u00edmo prost\u0159ednictv\u00edm online platforem. Vypl\u00fdv\u00e1 to z 24. vyd\u00e1n\u00ed zpr\u00e1vy spole\u010dnosti KPMG s n\u00e1zvem. &#8218;Global Automotive Executive Survey&#8216;, kter\u00e1 popisuje hlavn\u00ed trendy v automobilov\u00e9m pr\u016fmyslu na cel\u00e9m sv\u011bt\u011b.&nbsp;&nbsp; Automobilov\u00fd pr\u016fmysl je ji\u017e mnoho desetilet\u00ed jedn\u00edm z kl\u00ed\u010dov\u00fdch odv\u011btv\u00ed evropsk\u00e9 ekonomiky, kter\u00e9 vytv\u00e1\u0159\u00ed t\u00e9m\u011b\u0159 7 % HDP regionu [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":5936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digitalizace prodeje automobil\u016f v Evrop\u011b\u00a0\u00a0 - Caret.Pro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.caret.pro\/cs\/blog\/digitalizace-prodeje-automobilu-v-evrope\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitalizace prodeje automobil\u016f v Evrop\u011b\u00a0\u00a0 - Caret.Pro\" \/>\n<meta property=\"og:description\" content=\"T\u00e9m\u011b\u0159 70 % nov\u00fdch automobil\u016f se bude prod\u00e1vat p\u0159\u00edmo prost\u0159ednictv\u00edm online platforem. Vypl\u00fdv\u00e1 to z 24. vyd\u00e1n\u00ed zpr\u00e1vy spole\u010dnosti KPMG s n\u00e1zvem. &#8218;Global Automotive Executive Survey&#8216;, kter\u00e1 popisuje hlavn\u00ed trendy v automobilov\u00e9m pr\u016fmyslu na cel\u00e9m sv\u011bt\u011b.&nbsp;&nbsp; Automobilov\u00fd pr\u016fmysl je ji\u017e mnoho desetilet\u00ed jedn\u00edm z kl\u00ed\u010dov\u00fdch odv\u011btv\u00ed evropsk\u00e9 ekonomiky, kter\u00e9 vytv\u00e1\u0159\u00ed t\u00e9m\u011b\u0159 7 % HDP regionu [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.caret.pro\/cs\/blog\/digitalizace-prodeje-automobilu-v-evrope\/\" \/>\n<meta property=\"og:site_name\" content=\"Caret.Pro\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-07T07:41:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-07T07:46:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.caret.pro\/wp-content\/uploads\/2024\/05\/Projekt-bez-nazwy-2024-05-07T091355.591-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anna Celmer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Celmer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.caret.pro\/cs\/blog\/digitalizace-prodeje-automobilu-v-evrope\/\",\"url\":\"https:\/\/www.caret.pro\/cs\/blog\/digitalizace-prodeje-automobilu-v-evrope\/\",\"name\":\"Digitalizace prodeje automobil\u016f v Evrop\u011b\u00a0\u00a0 - 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